The Giving Tree
Interactive installation for Chobani
Chobani was celebrating its 10th year anniversary by giving back to its community. The ask was to create an experience that would help launch a massive campaign across many platforms. The client wanted to do it in a unique and powerful way – in a recognizable location. Building off of the ongoing campaign with the same name, the ‘Giving Tree’ interactive installation at the Grand Central Station in New York offered each visitor an opportunity to figuratively plant a digital seed and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry. Over 21.000 interactions were counted on the day of the installation. —
CREATED BY: HUSH STUDIOS CLIENT: Chobani Yogurt CREATIVE DIRECTION: Yves Peitzner PRODUCER: Valtteri Laihanen ANIMATION: Olaf Storm CREATIVE CODING: Paul Houx, Charlie Whitney AV SOLUTION: World Stage Inc.