HUSH | The Giving Tree
Interactive installation by HUSH for Chobani
Chobani commissioned HUSH to create this installation. Working with HUSH as Freelance Design Director, Yves Peitzner (Studio TISH) helped bring the project to life.
Chobani was celebrating its 10th year anniversary by giving back to its community. The ask was to create an experience that would help launch a massive campaign across many platforms.
The client wanted to do this activation in a unique and powerful way – at a recognizable location.
Building off of the ongoing campaign with the same name, the ‘Giving Tree’ interactive installation at the Grand Central Station in New York offered each visitor an opportunity to figuratively plant a digital seed and watch it grow in the overhead tree canopy. For each seed planted, Chobani donated a case of yogurt to No Kid Hungry. Over 22.000 interactions were counted on the day of the installation.
Design Agency: HUSH
Design Director: Yves Peitzner (Studio TISH)