Sporthaus Schuster | In-Store Experience

Interactive Visual Installation

CONTEXT
Sporthaus Schuster is one of the largest department stores in Munich, specializing in sports and leisure gear. For their newly opened store in the city center we were asked to create an interactive media wall.

CHALLENGE
Make a retail space that stands out, offering visitors an innovative, fun, and exploratory moment of interaction with the brand.

EXPERIENCE
We created an interactive map that hosts a mix of informative and playful content. The surprising moment for the visitors are screenprinted illustrations that spring to life when touched, as conductive ink triggers a host of playful digital animations.

Created by: Studio TISH
Commissioned by: Zeichen & Wunder
Exhibition Design: Werk 5
Code & Projection Mapping: mayer+empl
Animation: Manuel Steinhauser