In-Store Experience

Interactive Visual Installation

Sporthaus Schuster is one of the largest department stores in Munich specializing in sports and leisure gear. For their newly opened store in the city center we were asked to create an interactive media wall that brings the outdoor spirit to life.

We created an interactive map that hosts a mix of informative and playful content. The surprising moment for the visitors are screen-printed illustrations that spring to life when touched, as conductive ink triggers a host of playful digital animations.

The store became a retail space that stands out, offering to visitors an innovative, playful, and exploratory moment of interaction with the brand.

Created by: YPL
Commissioned by: Zeichen & Wunder
Exhibition Design: Werk 5
Code & Projection Mapping: mayer+empl
Animation: Manuel Steinhauser