What is Experiential Design?

Cut through the clutter

Studies show that the average person is bombarded with over 3000 marketing messages every day. The human brain is simply not capable of accommodating so much information. How can we reach customers today?

Traditional media (TV, radio, print, online) can only communicate brand or product benefits through verbal and visual means. Experiential design is far more engaging. It stimulates multiple human senses at once, immersing consumers into the brand’s world, and changing the way people perceive products, places and messages.

By creating powerful, memorable and emotional experiences, this emerging form of marketing is highly effective in influencing purchase decisions, boosting customer loyalty, and adding value to many aspects of the brand.

Learn more about experiential design and how YPL’s customized installations can advance your brand (press button below).